Ego Pharmaceuticals is excited to announce that our newest brand, etch&ethos®, has been named as a finalist in three separate categories for the 2022 Australasian Packaging Innovation & Design Awards (PIDA).

Coordinated by the Australian Institute of Packaging, the annual award program recognises companies and individuals who are making a significant difference in their field across Australia and New Zealand.

etch&ethos® has been named amongst a strong list of finalists in the Health, Beauty & Wellness Packaging, Sustainable Packaging, and the Marketing Design of the Year categories. 

etch&ethos® is Ego’s new range of natural and sustainable skincare, which is available in a 300mL pump pack, designed to be kept and reused, and a 1L refill pack. 

The bottles are made from 50% recycled milk bottle plastic, and will help divert around 200,000 used milk bottles from landfill in the first year. This is also the first range in Australia to have a label made from ForestFilm, a material made from paper manufacturing waste.

The PIDA Awards are the exclusive feeder program for Australia and New Zealand for the prestigious WorldStar Packaging Awards run by the World Packaging Organisation. 

All 2022 PIDA winners will be automatically eligible for entry into the 2023 WorldStar Packaging Awards competition.

Winners will be announced in the coming weeks.