Ego is proud to announce that its latest brand, etch&ethos, has taken home three trophies at the 2022 Australasian Packaging Innovation & Design Awards (PIDA).

Coordinated by the Australian Institute of Packaging, this annual award program has been designed to recognize companies and individuals who are making a significant difference in their field across Australia and New Zealand.

etch&ethos was awarded Gold for Sustainable Packaging Design of the Year - Recycled Content, Silver for Health, Beauty & Wellness Packaging Design of the Year, and Bronze for Marketing Design of the Year.

etch&ethos was recognised for its innovative packaging design, which uses 50% recycled HDPE plastic from Australian milk bottles. The range is available in a 300mL pump pack, designed to be kept and reused, and a 1L refill pack which can be recycled in kerbside recycling.

It is estimated that etch&ethos will help divert around 200,000 milk bottles from landfill in its first year in market.