Finalists of the 2023 AMI Marketing Excellence Awards have been announced this week, with Aqium Hand Sanitiser making the shortlist in the Sponsorship Effectiveness category.

For over 40 years, the annual Awards have been providing an opportunity to celebrate individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.

Aqium’s submission centred around the brand’s status as the Official Hand Sanitiser Partner of the AFL, and how the sponsorship has been activated and leveraged to help address clutter in the market, promote safety during the COVID-19 pandemic, and establish market leadership. 

Winners will be announced in October.