A New Skincare Brand Making Its Mark One Milk Bottle at a Time

A New Skincare Brand Making Its Mark One Milk Bottle at a Time

Say hello to etch&ethos®, a NEW range of natural^, ethical and sustainable skincare from Ego Pharmaceuticals. Containing 94% naturally derived ingredients^, all etch&ethos washes, lotions and refills are made in Melbourne, Australia.

Launching with the Hydrating Body Wash and Nourishing Body Lotion, the etch&ethos range is formulated in line with Ego’s ethos of science and quality, whilst minimising the mark we inevitably etch into the planet by using packaging made with 50% recycled milk bottle plastic.

To achieve this, etch&ethos partnered with Pact Group, one of the biggest packaging manufacturers in Australia, and worked together to design the packaging, helping divert around 200,000 used milk bottles from landfill*.

etch&ethos are also the first in Australia to have a label made from ForestFilm, a material made from paper manufacturing waste.

Available in two fragrance options, fresh and bright ‘Summer Citrus’ and floral ‘Botanical Bloom’, etch&ethos can be found in pharmacies and online via www.etchandethos.com.

^etch&ethos products contain 94% naturally derived ingredients, as per ISO16128.

*Calculated estimate for a 12 month period.