Products for beautiful skinNovember 20, 2012
PRODUCT INTRODUCTION – Products for beautiful skin
At the core of any good skin care regimen are good cleansing and moisturising habits. At Ego, we are strong advocates of soap-free cleansing and have developed moisturisers to suit all skin types and purposes – from kids to anti-ageing.
When it comes to beauty products, our Elucent range stands out as a high performance beauty range specially formulated to improve the appearance of the skin.
Alpha Hydroxy Acids (AHAs) are the key ingredients across the Elucent range. They are dynamic skin renewal compounds that work to improve skin texture, firmness & tone whilst helping to reduce fine lines and wrinkles. The Elucent range uses a combination of glycolic acid & lactic acid; these two types of AHAs have been clinically proven to be effective at improving the appearance of skin.
AHAs work in three ways: exfoliating, moisturising and revitalising.
Exfoliating: Skin cell renewal is encouraged through chemical exfoliation by removing dead skin cells to reveal newer, healthier skin cells at the surface resulting in improved skin texture.
Moisturising: AHAs improve skin texture and facilitate absorption of moisturisers and, help increase the skin firming effect for fresher looking skin, with a prolonged healthier radiance.
Revitalising: As the skin cell renewal process is increased or accelerated and dead cells are shed faster, you will begin to notice that Elucent has softened the appearance of fine lines and wrinkles.
Elucent is available exclusively at all Priceline and Priceline pharmacy stores.