Ego Backs Footy Hero’s Melanoma MissionJune 22, 2016
In light of Jarryd Roughead’s recent melanoma diagnosis, Geelong AFL great and melanoma survivor himself Tim “Bluey” McGrath has kicked off a campaign to raise vital funds into research and awareness of the insidious disease.
McGrath is encouraging 100 businesses to donate $100 with a target of raising $10,000 for the Melanoma Institute of Australia. It’s a goal he is hoping to smash with the help of a $5,000 donation from Melbourne skincare company Ego Pharmaceuticals.
Speaking at a corporate conference for Ego, McGrath said the overwhelming support has empowered him to continue his fundraising for the Melanoma Institute of Australia, which has seen him almost reach his initial target in just three weeks.
“The response so far has been phenomenal, I’m blown away by the generosity of donations from all the businesses who have shown their support” McGrath said.
McGrath donated his time to speak to the Ego team about his experience with Melanoma and why increasing the awareness of preventative measures is so important when it comes to skin cancer.
“It’s really encouraging to get this kind of response just by sharing my story and inspiring people to learn more about the dangers of skin cancer, if we all work together I believe we can find a cure for melanoma.
“Using sunscreen is one of the best ways to protect against skin cancer, so I really admire the work Ego does to help raise awareness of skin cancer prevention” McGrath added.
Ego’s Managing Director Alan Oppenheim explained that funding research is imperative to finding new treatment options and the awareness McGrath is bringing to the danger of skin cancer is vital to educating Australians on prevention.
“We make SunSense sunscreen so Tim’s campaign is a cause very close to our heart as we put a lot of time and effort into raising awareness of the high risk of skin cancers in Australia.
“We hope many more businesses and individuals come on board to show their support – every dollar can make a difference in supporting the incredibly important work of the Melanoma Institute of Australia” Oppenheim said.
According to the Melanoma Institute 13,283 Australians are expected to be diagnosed with Melanoma this year alone1. In its advanced stages melanoma does not respond to traditional cancer treatments such as chemotherapy, creating a greater need for research into new forms of treatment.
McGrath is calling for businesses to help him exceed his target by donating $100 each to the cause. To donate visit: https://100×100.gofundraise.com.au/
1Melanoma Institute of Australia, Melanoma of the skin statistics [Internet]. 2016 [cited 17 June 16]. Available from: html https://melanoma.canceraustralia.gov.au/statistics