Nothing should come between you and your baby
Baby’s skin is fragile as the epidermis is 20–30% thinner and therefore less resilient than adult skin.1
Infant skin is less resilient and more fragile than adult skin. Infants are born with relatively dry skin at birth compared to older infants, children and adults. Infant skin is not fully matured at birth which can potentially leave it vulnerable to environmental impacts. Infant skin may be more prone to impaired skin barrier function. The main differences between adult and baby skin which become more evident as we age2. That is why it is more exposed to outside influences and needs special care and protection. Infant skin should not be treated using same assumptions as adult skin.
Soap and harsh surfactants often play a big role in the facilitation of skin barrier damage which can lead to atopic dermatitis3. Common soaps, even baby soaps tend to disturb the acid mantle of the skin by shifting the skin’s pH from slightly acidic to alkaline which allows irritants and allergens to enter that may further baby’s skin which is already sensitive.
As infants have a higher tendency to develop dry skin, potentially leaving it susceptible to infection and irritant contact dermatitis the maintenance of skin hydration and barrier function by regular use of emollients is highly important. The most common skin diseases during the first year of life are diaper dermatitis, skin infections and atopic dermatitis3.
QV have developed a new range specially formulated to meet the needs of the youngest and most delicate of skin. We call it QV Baby
The paediatrician recommended QV Baby range contains the trusted soap, fragrance and irritant-free formulation Australia has used to cleanse and moisturise sensitive skin types for many years. While suitable to use as part of baby’s everyday skincare, the QV Baby range is also appropriate to use on babies suffering from eczema, dermatitis and other common baby skin issues.
1. Stamatas GN, Nikolovski J, Mack MC and Kollias N. Infant skin physiology and development during the first years of life: a review of recent findings based on in vivo studies. Int J Cosmet Sci 2011; 33: 17–24.
2. Hijazy M. Principles of Pediatric Dermatology [online]. 2000 [cited 8 July 2014]. Available from
3. Lavender T, Bedwell C, Roberts SA, Hart A, Turner MA, Carter LA and Cork MJ. Randomized, controlled trial evaluating a baby wash product on skin barrier function in healthy, term neonates. Journal of Obstetric, Gynecologic and Neonatal Nursing 2013; 42(2): 203-214.