Three Tips for Writing a Winning Product Review November 28, 2014

Tip 1:

Trial the product more than once. Don’t use a product once and share the first thought that pops into your head. The best reviewers give products a chance to show what they can do.

Tip 2:

So you’ve trialled the product a few times, now it’s time to write your review.

Firstly, think about the kind of review that would be helpful for you to read. Keep it short and sweet. While the details are important – big chunks of text can be very difficult to read, so stick to the key information. Think of what information would help you make a decision about a product.

Rule of thumb: Explain your skin type, describe how the product feels, did your experience match the promises? Share your results and try to add a personal touch or tip.


I have very dry skin, I found the product to be very moisturising and one application in the morning left my skin feeling soft the whole day…my colleagues were even commenting that my skin was glowing!’

‘I’m not usually a fan of sunscreen as it can cause my oily skin to break out. I’ve been using this product for a week now and my skin hasn’t had a reaction, the product left a beautiful matte finish and it worked as a great primer under my makeup – it seemed to help it last longer throughout the day!’

Always proof read your review before posting to check for spelling and grammatical errors.

Tip 3:

Be honest. Every product will react differently to everyone’s skin – if your skin is oily and you receive a product for dry skin, perhaps offer it to a friend to try and tell you what they think.

If you liked the product but it wasn’t specifically suited to you, be honest.


‘The product was beautiful and creamy, however as I have quite oily skin I felt it was too hydrating for me – this product would be perfect for someone with dry skin!’

House Rules for #EgoTestDrive:

Here at Ego we strive to be transparent and honest about our products and our company and we encourage you to be as well.  While all posts that are added to our site are moderated (that’s why you’ll see a delay in your post going live) this is done primarily to ensure we keep away spam – however we will not publish a post that includes bad language or defamatory remarks at Ego either so keep your comments truthful and constructive.  Thank you and we look forward to reading your reviews!