Survey Says… June 6, 2014
Thanks to all our Ego Test Drivers who gave us feedback on how you would like the Ego Test Drive community to run. Based on what you’ve told us, we have made significant changes to Ego Test Drive.
Program-wise, we will be stepping up our efforts to get more products to more of you to trial. The survey showed that only around 25% of our community had had an opportunity to test drive a product, and considering that over 60% of you joined up for this reason; we will be stepping it up over the next few months to get you to trial more than one product even if that means they are smaller trial sizes.
As far as communication goes, over 90% of you said that you would love to hear from Ego Skincare monthly. Here’s what you wanted to hear:
33% requested for communication on special offers and promotions;
23% requested for skincare hints and tips;
15% reading other member reviews on products.
We have taken these comments on board, and will be sending through lots of promotional opportunities over the coming months. Furthermore, 80% of you said you would like to visit the site more often, so we have created a revamped the test drive area and forum to give you your own space to read reviews and comments, and contribute your own experiences.
Welcome to the new Ego Test Drive. Enjoy!